Saturday 3 November 2007

Geeta Basra and Chak De Girls At Babita Malkani Event









Babita Malkani launches her design studio “Babita M” yesterday. Celebrities like Sagarika Ghatge & Vidya Malvade, who are the brand ambassadors of Babita’s designing collection, Geeta Basra, Nitin Manmohan, Ayub Khan, Niharika Khan, Achla Sachdev, Neha Hirani, Aparna Tilak, Sabina Chopra, Lucky Morani, Zara Morani, Yasmin MOrani , model Supreet Bedi, Leena Ashar etc were the celebs present there.

Babita Malkani has been successfully operating her fashion business in Mumbai and New York, mainly supplying prêt and high fashion garments to leading stores and multi designer outlets in India and abroad for over two decades.

The brand Babita M has been synonymous with high fashion in India and has been more visible in the past two years, with celebrities such as Isha Koppikar, Diana Hayden, Tanushree Dutta, Celina Jaitely, Geeta Basra, Achla Sachdev, Niharika Khan and more recently Vidya Malawde and Sagarika of Chak De fame, being her loyal patrons.

Her brand has also been regularly seen on the shelves of stores such as Kimaya- Mumabi & New Delhi, Amaara, Aza- Mumbai & New Delhi, Neiman Marcus- New York to name a few.

Her fashion house and more particularly the brand Babita M has a significant presence in the fashion space in India, however her cherished dream has been to have an exclusive outlet for her signature brand.

It has been a dream in the waiting, and the fashion designer in her has finally indulged in opening her own design studio/ label outlet for her select clients in Mumbai, and has plans to multiply this format over different parts of India and New York.

Babita M has launched her first fashion studio with her collection called ‘Attitude’….

Her attitude of being determined, attitude of being positive and her attitude towards dedication have been the alchemy that has driven her to success….. Success of being a caring wife, a loving mother, a creative person and a successful business woman.

This attitude of a strong, free willed and independent woman immediately attracted her to the attitude displayed in the movie “Chak De” …. She felt a strong co relation and immediately decided to have the girls from “Chak De” to be her muse for this launch collection, the combination is appropriate and is truly reflective of the design, cuts and styles incorporated in the collection ‘Attitude’.

The collection is on the racks to see….. the attitude is for all to feel…. Its positive, Its creative…. Its Babita M.

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